Market Insights Specialist

Radnor, PA

Posted: 08/18/19 Category: Professional Job Number: 8155

Position: Market Insights Specialist
Job Location: Radnor, PA
Interview: Phone & In Person Interview
Duration: 2 Months
Type: Contract
 

Job Summary
  • Manages ongoing and ad hoc research and analysis requests of key stakeholders including gathering and carefully cleansing data, and evaluating research information.
  • Analyzes consumer data to provide a quantitative understanding of consumer behaviors, decision-making and product preferences.
  • Leverages primary research, syndicated research and secondary data to analyze consumer behaviors.
  • Performs and executes all elements of primary research from Request-For-Proposal (RFP) to final report.
  • Identifies business issues and objectives based on a current understanding of consumers, customers, competitors and the marketplace.
  • Develops research plans with guidance from management.
  • Synthesizes data, interprets findings and communicates analysis to internal stakeholders to drive business results.
  • Designs
  • Experience using research tools including Qualtrics or other survey development platforms, statistical analysis software including SPSS, SAS, R, etc., and/or data visualization tools including Tableau.
  • Prepares and delivers statistical/graphic reports developed in MS PowerPoint or Tableau to project teams and senior management.
  • Collaborates with internal stakeholders (e.g. Marketing, Sales, Operations, Customer Experience and/or Consumer Insights team members) and other internal/external partners to identify and communicate consumer trends.
  • Partners with internal team members to identify and develop consumer segmentation, action and performance characteristics.
  • Leverages and understands demographic, psychographic and attitudinal data to support creation of presentations that helps to differentiate itself in the marketplace and drive growth.
  • Applies thorough testing and quality controls throughout all project phases.
  • Identifies trends within testing data, documents this knowledge and helps apply it to business and marketing projects.

Additional Job Requirements
  • Looking for temporary support for an ongoing Voice of the Customer project.
  • Candidate should have experience with managing or supporting corporate VOC programs, and experience using Tableau to create dashboards or reports using survey data

Macayla Schmidt
Technical Recruiter

Contact Macayla today to learn more about this outstanding opportunity with Queen Consulting Group!

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