Marketing Manager

Nashville, Tennessee

Posted: 01/18/19 Category: Professional Job Number: 7399

Position: Marketing Manager
Location: Waltham MA or Nashville TN

Job Description
The main function of a marketing analyst is to research market conditions in local, regional, or national areas to determine potential sales of a product or service. A typical marketing analyst is responsible for gathering information on competitors and methods of marketing and distribution.

Job Responsibilities
  • Advise business and other groups on local, national, and international factors affecting the buying and selling of products and services.
  • Confer with legal staff to resolve problems, such as copyright infringement and royalty sharing with outside producers and distributors.
  • Develop pricing strategies, balancing firm objectives and customer satisfaction.
  • Direct the hiring, training, and performance evaluations of marketing and sales staff and oversee their daily activities.
  • Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections.
  • Formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers.
  • Identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
  • Negotiate contracts with vendors and distributors to manage product distribution, establishing distribution networks and developing distribution strategies.
  • Use sales forecasting and strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.

Skills
  • Verbal and written communication skills, negotiation skills, customer service and interpersonal skills.
  • Strong ability to work independently and manage one’ s time.
  • Strong mentoring skills necessary to provide support and constructive performance feedback.
  • Strong knowledge of principles and methods for showing, promoting, and selling products or services.
  • Strong ability to develop marketing and pricing strategy.
  • Strong knowledge of media production, communication and dissemination techniques and methods.

Education/Experience
  • Bachelor' s degree in marketing or equivalent training required.
  • 8-10 years related experience required.

Shannon Allard
Technical Recruiter

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